Longview Profitability Analytics leverages your company’s data to provide powerful insight into revenues, costs, margins, and operations to help you develop profitable action plans.
The Challenge
Improving profitability is one of the highest priorities for business managers. However the challenge is to identify and analyze profit-making activities by specific dimensions such as customers, products, channels, segments, and business units. Accurate data helps drive continuous profit improvement initiatives by helping businesses understand where and how to improve profitability.
Benefits at a Glance
"Organizations need to look at the areas where they have the most pain and where they can get a quick return. Typically these are in the areas of budgeting, planning and forecasting and profitability modeling. Very few organizations have a solution that lets them really understand the drivers of profitability by product, market segment, customer, etc. and can then bring that information into their planning process . This is what the CEO and management team need in order to make intelligent decisions that drive business value."
Nigel Rayner, Research Vice President at Gartner, Inc.
Using Profitability Modeling and Optimization to Understand the Drivers of Profitability, 16 March 2009